Anu Gulleria was a legal advisor for a mid-sized media company for about 8 years.<\/p>\n\n\n\n
Her primary role involved handling legal documentation and ensuring compliance.<\/p>\n\n\n\n
This was a broadcast production company. <\/p>\n\n\n\n
As she grew to senior positions, she realised that she faced challenges during negotiation rounds with various third parties such as production houses, distributors, authors, etc., due to the following reasons:<\/p>\n\n\n\n
Her role was primarily limited to accompanying her seniors for client meetings and assisting them in the deal finalisation process.<\/p>\n\n\n\n
She would take notes and then finalise the contracts as per the instructions of her senior.<\/p>\n\n\n\n
But then she realised that she was stagnating and couldn\u2019t grow beyond a point.<\/p>\n\n\n\n
Although it had worked out so far while she was a junior lawyer, she now needed to take responsibility of handling the deals herself, including end-to-end negotiations. <\/p>\n\n\n\n
She could no longer piggyback on her senior\u2019s expertise if she wanted to grow further. <\/p>\n\n\n\n
That is when Anu decided to upskill herself and learn intellectual property & media laws. <\/p>\n\n\n\n
She realised that most of the commercial aspects of the deal are left open to parties to negotiate and are not directly addressed under the Copyright Act. <\/p>\n\n\n\n
So she had to learn about how the media industry works and different parties earn revenue.<\/p>\n\n\n\n
Then she learned the commercial best practices, concepts around revenue and IP sharing in co-production agreements, right of first refusal, etc. <\/p>\n\n\n\n
Before she could use this understanding in the real world, she practised drafting these clauses and got feedback from our team. <\/p>\n\n\n\n
As she learned new skills she started participating in negotiations.<\/p>\n\n\n\n
Her senior was impressed. <\/p>\n\n\n\n
This encouraged her further to learn more skills. <\/p>\n\n\n\n
It also made her senior\u2019s life easier. <\/p>\n\n\n\n
Her senior slowly started taking a back seat in the negotiations, letting Anu handle most of the work. <\/p>\n\n\n\n
Within a couple of months, Anu was negotiating several deals independently, with her senior barely adding a couple of occasional inputs. <\/p>\n\n\n\n
In one instance, she managed to secure certain additional rights for her company in a major co-production agreement. <\/p>\n\n\n\n
This would have previously been a very challenging task for Anu to take up, but she was able to do that now. <\/p>\n\n\n\n
During her annual appraisal, Anu\u2019s managers noticed her enhanced negotiation skills and the advantages that she brought to the table as a legal advisor. <\/p>\n\n\n\n
She was promoted to Senior Legal Advisor and received a substantial raise for her invaluable contributions.<\/p>\n\n\n\n
Nowadays, she also has opportunities to work on several cross-border matters. <\/p>\n\n\n\n
Anu realised that she could have achieved these results even earlier if she had prepared accordingly! <\/p>\n\n\n\n
She will soon need to hire a junior for her team, and she is clear that she will hire someone who is trained in IP, media and entertainment laws! <\/p>\n\n\n\n
The IP, media & entertainment industry in India is very big and expanding very fast, with employers across the following sectors who want to hire lawyers who are trained in IP laws: e-commerce, publishing, fashion, fantasy sports, OTT, pharma, music, etc. <\/p>\n\n\n\n
It is possible for any lawyer irrespective of their seniority to learn IP and get very exciting jobs in this industry. <\/p>\n\n\n\n
Even law students can do it. <\/p>\n\n\n\n
If you learn IP, media and entertainment laws you can land fantastic internships and job offers in IP law firms and in various media companies. <\/p>\n","protected":false},"excerpt":{"rendered":"
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