Top of mind awareness (TOMA) for lawyers

Top of mind awareness (TOMA) for lawyers

In marketing, there used to be the Rule of Three—it took three touches on average before you associated a brand with the product they sold. 

In the internet age, the number of products and ads have increased so much, the ocean is so bloody and competitive, studies suggest it takes more than twenty-eight touches to form that same brand association. 

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