In this article, I will outline the process of obtaining a well-known trademark status in India. This article breaks down legal criteria under the Trade Marks Act, navigates the application process, and compares judicial and administrative routes using real-world case studies. Whether you are an IP lawyer, brand owner, or just curious about trademark law, this piece demystifies the legal path from popularity to protection.
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Introduction
On March 11, 2025, the Delhi High Court officially recognised the “Taj” trademark, owned by the Indian Hotels Company Limited (IHCL), as a well-known trademark under the Trade Marks Act, 1999. This designation provides the brand with enhanced legal protection, even in unrelated industries, safeguarding it against unauthorised use and infringement
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