The rise of OTT platforms like Netflix and Hotstar has transformed digital entertainment, but the question of intellectual property (IP) ownership behind streamed content remains complex. This article explores the intricate web of IP rights, copyrights, trademarks, moral rights, and licensing agreements that govern content on these platforms, particularly in the Indian context. The article provides practical steps to secure and manage IP, ensuring content remains a valuable, protected asset in the streaming economy.
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Introduction
It is finally the weekend. On a quiet Friday evening, you make yourself a cup of tea, sink into the sofa, and fire up Netflix. A hundred titles later, you are still scrolling. Nothing grabs you. Everything feels…meh.
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